Dash Living caters to a new generation of white-collar workers who prefer short-term fully furnished luxurious pads when working out from expensive cities like Hong Kong and Singapore. Asian Property Review talks to the founder of Dash Living, serial entrepreneur Aaron Lee.
1. Since the start of the pandemic, what are the average occupancy rates like across your accommodations in HK and Singapore, compared to the year before?
Lee: 90%+, before COVID till now, even with our expanded portfolio. We had enquiries of over 50,000+ in 2020, thanks to our content-driven marketing (including user generated events and content) and the growth hacking efforts we made. Additionally, we have our centralized Philippines Operations & Sales team, and AI, to support our well-established Hong Kong and Singapore teams.
2. With social distancing being an essential part of the new normal, how is Dash co-living affected?
Lee: We are fortunate our tenants are cooperative. We have implemented various adaptations in regards to social distancing, for example, we are limiting common space access to tenants and staff, and many of our regular events are shifted to Zoom classes.