‘PLACEMAKING’ RAISES VALUE OF PROPERTY

PrintInstead of building just concrete structures, the building or revitalisation of public spaces in the vicinity will often make more money for the developer as there is a strong demand for such spaces, claims a public space advocate.

Words by Isabelle Pinto

The city of Adelaide on the South Australia Coast used to be a 9-to-5 town, a city where restaurants serving suburban commuters closed right after lunch. However, nowadays, the city has become more vibrant, both day and night, earning it a place in top destinations lists by “The New York Times” and “Lonely Planet”. Many factors played a role in the revitalisation of Adelaide but to a huge degree, it was simply the result of small-scale, inexpensive efforts to rethink its public spaces. It started off with simple interventions such as closing a street to cars for a night, and giving way to food vendors and musicians, hence, attracting more people to the streets instead of automobiles. This then evolved into a sustained effort by the Adelaide City Council to adopt “placemaking”.

Screen Shot 2015-11-20 at 6.48.19 PMA program called “Splash Adelaide” was implemented whereby street parties, orchestral performances and outdoor film screenings were organised on the streets in order to trial placemaking strategies. These experimental efforts enabled the city council to truly engage with the people to transform Adelaide

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