Sheng Tai is F Café master franchisor in Malaysia

Sheng Tai International Sdn Bhd (Sheng Tai International), an award-winning property group, recently inked a deal with FashionTV, the world’s leading platform for trending fashion and lifestyle broadcasting, to become the channel’s master franchise license holder of F Café in Malaysia.

F Café is a unique F&B concept that blends together haute couture and haute cuisine. As the master franchisor of F Café in Malaysia, Sheng Tai International is inviting Malaysians to collaborate or to take up their own franchise of F Café.

The company plans to open a total of 10 F Cafés in Malaysia by 2023. The first F Café’ will be opened in 2021 at The Sail, Sheng Tai International’s flagship RM6.5 bil GDV integrated development in Melaka.

Dato’ Leong Sir Ley of Sheng Tai International said, “Opportunities abound despite the global health crisis. Malaysia’s economic resilience as well as business friendly environment offer attractive prospects to entrepreneurs seeking to capitalise on the recovery.”

F Café can be found all over the world, including Tokyo, Vienna, Prague, Tel Aviv, Dubai, Cairo, Bangkok and very soon, Melaka. Since 1994, it has served over 200,000 customers worldwide every month.

To help support the local business community Sheng Tai International has set up a RM10 mil fund to assist Malaysia’s franchise industry. The fund is accessible to the entire franchise community who a re members of the Malaysia n Franchise Association (MFA). These include franchisors, would-be franchisors, master franchisees, would-be master franchisees as well as suppliers and vendors of franchises.

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